Market Update & New Florsheim Logo

2023 has brought on a steady stream of sales for Florsheim in the first quarter. As interest rates normalize and customers learn about the variety of financing available, we find ourselves in a familiar homebuying market comparable to pre-pandemic conditions. Our Sales Team is willing and able to walk you through the loan options.

Along with the change in market, we also saw a change for our company. The new Florsheim logo and brand have been slowly introduced over the past several months. This includes the graphic below and a new tagline. Watch for this new look on the website, signage, flags, brochures, and other materials.